ABOUT US
 2.svg){kind=logo}
Bauma Group • A Future So Great!
BRIEF HISTORY
Founded in 1980, Bauma Group combines a global outlook with strong local networks and market penetration to achieve success. Since its inception, Bauma Group has been known for delivering products of the highest quality, supported by exceptional customer service and impeccable professional conduct. These values are embedded in Bauma Group’s corporate culture across all business units, forming the Group’s key competitive edge. Bauma Group’s consistent commitment to fair and transparent business dealings with all parties has fostered many long-term partnerships with both domestic and international partners for mutual success. In line with these ideals, Bauma Group strives to act responsibly and ethically at all times, for sustainable operational success and superior returns to all stakeholders.
Bauma Group started its business as a general supplier to the hotel industry. Over time, Bauma Group has expanded to include several specialized Bauma Companies that distribute a wide range of mechanical, electrical, and electronic products. Since 1991, Bauma Group has also established expertise in the sophisticated, secure and reliable personalization of plastic cards, including credit, debit, and ID card business, as well as smart card solutions. Today, Bauma Group has grown into many specialized Bauma Companies, with each Bauma Company focusing exclusively on the business area defined by its name.
BAUMA®(*) is the registered company name of PT BAUMA (formerly known as PT BAUMA PRATAMA INDONESIA. which name has been changed to PT BAUMA effective from June 12, 2003 with the then Decree of the Minister of Laws and Human Rights of Republic Indonesia), the first Bauma Company in Indonesia, that was co-founded on 21 August 1980 by Mr. Ir. H.M. Suwandi Muljadi (the current Group Chairman of Bauma Group) and his wife Ms. Ir. Dih Hui.
Mr. Suwandi Muljadi(**)is an alumni of CC72 (Canisius College, Jakarta, 1972 )(***), while Ms. Dih Hui is an alumni of St. Angela, Bandung, 1973. They are both Civil Engineer Graduates from Parahyangan Catholic University, Bandung, Indonesia. Mr. Suwandi Muljadi has a deep passion in doing graphic designs and studying architectural and legal matters while Ms. Dih Hui has a high degree of passion in designing furnitures. Both of them above are registered Intellectual Property (Trademark, Patent, Copyright, Industrial Design, Geographical Indication, Lay-out Design of Integrated Circuit, Trade Secret) Consultants in Indonesia.
Since the founding of PT BAUMA, everyone who has worked, is working, or will work for the Bauma Group is expected to adopt this spirit: to work hard and be strong like a stallion. Mr. Suwandi Muljadi firmly believes that only through such commitment can Bauma Group and its people achieve great success in both business and personal life — accumulating wealth, gaining freedom, earning respect, and becoming a source of inspiration for others.
Since the year 2002, Bauma Group has gradually begun the process of fulfilling our mission. We want our precious and loyal customers/clients to know that they are the No.1 most important people to Bauma Group. Without their strong and continued support, we would have never existed, we do not exist, and we will never continue to exist.
Please kindly allow us to express our most sincere appreciation and gratitude to all of you for that.
Thank you once again, and may God bless us all and bless Indonesia!
Sincerely,
Ir.H.M.Suwandi Muljadi
(The Hoo Gwan 郑和元)
Group Chairman & CEO
CLARIFICATIONS:
(*) The name BAUMA® is derived from two words: BAU and MA. In Indonesian, “BAU” means “SMELL”. In Chinese, “MA (马)" means “HORSE”.The wording “MA” is also the first part of the wording "MA-NI", a particular wording to Mr. Suwandi Muljadi. When spoken, the word MANI also sounds exactly like MONEY in English. These are combined into one strong, unified word: BAUMA®, and embodies/reflect two basic meanings / qualities / spirits / expectations
(1) SMELL HORSE: represents a hard-working ethos
(2) SMELL MONEY: symbolizes the pursuit of wealth
Coincidentally, both basic meanings of SMELL HORSE and SMELL MONEY, are deeply connected to Mr. Suwandi Muljadi's background:
• His year of birth: HORSE = MA (马) &
• Part of his chinese name: GWAN (元) which means Yuan (MONEY).
(**) Mr. Suwandi Muljadi also finds great pride and deep psychological linkage/connection in his Chinese name: The Hoo Gwan (郑和元). While it may be a coincidence, he shares the same family surname character 郑 (Zheng) and the same second character 和 (He) with one of China’s great historical figure, Admiral Zheng He (Cheng Ho – 郑和). The character 和 (He) means peace, friendship, or harmony.
In order to protect, uphold, and preserve the name in Indonesia, Mr. Suwandi Muljadi has registered the abbreviation/shortened forms of his former Chinese and current Indonesian names : THG⬩HMSM (which stands for 'The Hoo Gwan⬩Haji Muhammad Suwandi Muljadi'), in multiple classes with Directorate of Trademark And Geographical Indication, Directorate General of Intellectual Property, Ministry of Law And Human Rights, Republic of Indonesia, a.k.a. Ministry of Law, Republic of Indonesia, under the new office/administration, effective from 20 October 2024
(***) Below are 2 videos highlighting Canisius College campus today, the alma mater of Mr. Suwandi Muljadi:
• Part 1: Kolese Kanisius
• Part 2: Kolese Kanisius (Perpustakaan/Library)
Related Linked Website:
• Our Civil Engineering And Architecture Technical Faculties, Universitas Katolik Parahyangan
SOME WORDS FROM THE GROUP CO-FOUNDER, CHAIRMAN & CEO
To learn more about the co-founder/chairman/CEO's background, please click on this link.
Mr.Suwandi Muljadi admires some prominent figures as his greatest motivators >
(1) Mr. Theodore (Teddy) Roosevelt, the late 26th US President, is our first great motivator:
"A man's usefulness depends upon his living up to his ideals in so far as he can. It is hard to fail but it is worse never to
have tried to succeed. All daring and courage, all iron endurance of misfortune makes for a finer nobler type of manhood. Only
those are fit to live who do not fear to die and none are fit to die who have shrunk from the joy of life and the duty of life.”
– Taken from “Manhood”; a wall engraving of a quote by the late 26th U.S. President Theodore Roosevelt, found at the main entrance
of the lobby hall of the American Museum of Natural History in New York City, USA.
To be fit to live means that you must be brave and courageous enough to achieve your ideals or goals. But if your heart, mind, and spirit are too small and you are always afraid and scared to take even the smallest risks, then you are not truly fit to live. In essence: To live worthily, one must live courageously and bravely.To die worthily, one must have truly lived fully and responsibly.
My first time reading “Manhood” in the year 2000 was truly an unforgettable moment that touched me deeply. His words have fueled a burning desire and greatly motivates my heart and mind to bring the Bauma Group into a higher level into the future. In particular, a desire to see the fulfillment of The Purpose Driven Life (*), the underlying foundation and inspiration of our Bauma Group's Vision and Mission.
Thank you Mr. President. You have moved our hearts, minds, spirits, and energy in a new direction—one we had never dared to dream of, imagine, or act upon before.
> To see a photo of the quote engraving, please click on this link.
(2) Mr. Steve Jobs is our second great motivator:
Below are 2 quotes/excerpts taken from "MacStories: A Collection of Inspirational Steve Jobs Quotes About Life, Design and
Apple" by Federico Viticci
“Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see
things differently — they're not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only
thing you can't do is ignore them because they change things… they push the human race forward, and while some may see them
as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones
who do.”
– Taken from “Think Different, Narrated by Steve Jobs"
“Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma – which is living with the
results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important,
have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else
is secondary.”
– Taken from “Steve Jobs' Stanford Commencement Address”
With Mr. Steve Job’s passing, the world lost one of the greatest visionary leaders of our time. Through both his vision, words and his actions, he showed us how to dig deep, and to boldly pursue what we love. He has impacted and inspired us "to think different". We want to thank him for his greatest gift : encouraging us to "follow our heart and intuition" and to do it wholeheartedly.
Thank you Mr. Steve Jobs, we love you and your inspirations and you'll be in our heart for a very long time.
> To read Federico Viticci's full collection of inspirational Steve Job quotes, please click on this link.
(3) Mr. Sun Tzu is our third great motivator:
“If you know your enemies and know yourself, you will not be imperiled in a hundred battles... if you don't know your
enemies nor yourself, you will be imperiled in every single battle."
– Taken from the book “The Art of War” by Sun Tzu.
Sun Tzu (孫子) was a Chinese General and military strategist from the 6th century BC. He wrote an immensely influential Chinese book on military strategy entitled “The Art of War”.
Each and every business competition is truly a battle itself – working against and among so many players from all over the world from time to time. Our survival and growth depends on the strategy we have, formulate, and execute at the right time. Sun Tzu’s wisdom has inspired countless people, including myself, with his genius insights on how to move forward and bring to life our ideals and strategy in the best way and at the best time.
Thank you Mr. Sun Tzu, you are a great man and a genius who had shared your advice/strategy in your book "The Art Of War" of how "Every battle is won before it is fought".
> The book “The Art of War” by Sun Tzu can be purchased online from Amazon. Please click on this link.
(4) Mr. Stephen R. Covey is a source of guidance and inspiration in leadership, self development & strategy:
“All things are created twice: first mentally, then physically."
– Taken from the book “The 7 Habits of Highly Effective People” by Stephen R. Covey.
One of the most insightful ideas I’ve learned about personal effectiveness comes from the second chapter of Mr. Stephen R. Covey’s book is called “Habit 2: Begin with the End in Mind TM”. In it, he states that habit is all about clarity of purpose: Just like building a house starts with blueprints, living effectively starts with a clear mental picture of what you want to achieve in life.
Mr. Stephen R. Covey urges us to envision what we ultimately want in life, both personally and professionally, and then to use that vision to guide our daily actions and decisions. It’s about identifying your core values, setting meaningful long-term goals, and by defining success on your own terms. You align your daily actions with your deepest priorities, making sure that you're not just being efficient, but effective in building the life you truly want.
Thank you Mr.Stephan R.Covey, for your very clear and bold advise and guidance.
> The book “The 7 Habits of Highly Effective People” by Stephen R. Covey can be purchased online from Amazon. Please click on this link.
(*) The Purpose Driven Life by Mr. Suwandi Muljadi
The Purpose Driven Life is a realistic, down-to-earth life filled with purpose, inspired by our dreams and lessons from
surrounding nature.
The Sky >
The Sky inspires me and is a symbol of our dreams and imagination. There are no limits, no borders,
and nothing is impossible.
The Sea >
The Sea inspires me about the peaceful and tough time in both business and family life. Sometimes it is calm and serene,
but at other times, it can be full of turbulence and unpredictability
The Earth >
The Earth grounds me in reality – about the fact of life for human beings. There are limits. There are borders.
And there are many things that are impossible and beyond a human being's control .
All the above inspirations help build and shape the concept of an ideal, balanced and down to earth life.The Purpose Driven Life is the underlying foundation and inspiration to Bauma Group's Vision and Mission.
